Standardisation of research protocols, modelling and automation of neuromarketing studies" project

The project "STANDARDISATION OF RESEARCH PROTOCOLS, MODELLING AND AUTOMATION OF NEUROMARKETING STUDIES" is a research project coordinated by Bitbrain and carried out in collaboration with the Complutense University of Madrid. The aim of this project is to standardise neuromarketing studies by combining knowledge, research and development from the fields of marketing and neuroscience.

This research project is supported by a COLLABORATIVE CHALLENGES grant, founded by the Spanish Ministry of Economy, Industry and Competitiveness (Ref. RTC-2016-4718-7). The project has also been co-financed with ERDF funds as part of its objective to promote technological development, innovation and quality research.